Without a doubt the E-Sports industry has experienced massive growth, the amount of people that watch these LIVE E-Sports events is mind-blowing and that accounts to the mass revenue the industry is having, because of the insane growth in viewership and revenue, brands and companies are investing in E-Sports marketing, both directly and indirectly. Because these brands are seeing a huge increase of growth, they see the possibility of reaching a huge and engaged audience, therefore they can raise awareness of their product or brand.
This infographic focuses on the statistics of E-sports; you can see that up to 6.5 million people participate in the E-sports scene; this number is continuously increasing, and more players are starting to get involved. The visual also shows the age range of players who participate in any E-sports activities; it’s no surprise that the bulk of gamers in the business are between the ages of 18 and 25, as they’re in school, have set job hours, and leisure time. [Read more…] about E-Sports viewership and global revenue is continuously rising due to the younger generation