Tell me; when you play Bingo, are you playing simply for the fun of the game or for the chance to win a big jackpot prize – or is it a bit of both?
If we look at today’s typical online Bingo player, the profile is very different from that of yesteryear as you might imagine. The fastest-growing group of Bingo players in today’s online market has been shown to be females aged 25-35, many of whom are playing on mobile devices. Most of these players are playing for real cash with real cash prizes up for grabs – and the jackpots can be very large, depending on who the game provider is exactly.
But in other forms of online gaming, as well as Bingo, there are an increasing number of players playing for the fun of the game, either completely free or with tiny stakes as low as a penny per game.
The paying market, though, is stalling. In the current economic environment, people are paying more careful to preserve their cash and are hunting for introductory offer bargains in greater numbers than ever before whilst the overall market is simultaneously maturing and possibly even reaching saturation point.
This isn’t the case with the free gaming in Bingo and other games which is continuing to grow apace. Therefore, either new players are coming into the market to play for free – and/or existing players are switching from cash to free games.
The overview, though, is of a highly competitive market and on in which the smaller fish are either getting gobbled up by the larger ones or are going to the wall. In short, there’s a consolidation gradually going on. In the UK, for example, most of the major online Bingo sites are dominated by the industry’s big names – and mainly the High Street bookmakers and the exchanges as the “new kids on the block”.
One company that is very much bucking the Bingo trend and managing to grow quickly is that of Jackpotjoy.
Jackpotjoy seems to manage to achieve that growth against the tide by some very clever branding and marketing – along with some very tempting welcome bonuses for new players as well as generous “recommend a friend” bonuses. The site also has some of the best fun Bingo games around. Get these factors right and there’s clearly some room for growth in both free and cash-based Bingo.